How I Built This with Guy Raz ButcherBox: Mike Salguero
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Oct 3, 2022 
Mike Salguero, Founder and CEO of ButcherBox, shares his journey from struggling entrepreneur to leading a booming meat subscription service. He recounts the early challenges that led him to connect with farmers and launch a successful Kickstarter campaign. Salguero discusses innovative marketing strategies and the importance of sustainability in meat production. He emphasizes the growth of ButcherBox amidst the pandemic while maintaining autonomy and prioritizing responsible practices. His story underscores resilience and the transformative power of the subscription model.
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Real-World Education
- Mike Salguero prioritized real-world experience over academics at Boston University, working various jobs.
- These included selling snacks at Fenway Park and demonstrating magic tricks, honing his sales skills.
From Protest to Business
- During his time at BU, Salguero participated in an anti-corporation protest, feeling corporations had too much power.
- This experience spurred a shift in his perspective, leading him to enter the business world to effect change from within.
Fortuitous Encounters
- After graduating, Salguero worked at a real estate rental office, further developing his sales skills and client-focused approach.
- This job proved pivotal, as he met his future wife and co-founder, Seth Rosen, there.