
How I Built This with Guy Raz
ButcherBox: Mike Salguero
Oct 3, 2022
Mike Salguero, Founder and CEO of ButcherBox, shares his journey from struggling entrepreneur to leading a booming meat subscription service. He recounts the early challenges that led him to connect with farmers and launch a successful Kickstarter campaign. Salguero discusses innovative marketing strategies and the importance of sustainability in meat production. He emphasizes the growth of ButcherBox amidst the pandemic while maintaining autonomy and prioritizing responsible practices. His story underscores resilience and the transformative power of the subscription model.
01:19:42
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