How I Built This with Guy Raz cover image

ButcherBox: Mike Salguero

How I Built This with Guy Raz

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From T-Shirts to Custom Ventures

This chapter chronicles the speaker's journey from a lighthearted entrepreneurial start selling political t-shirts to navigating the complexities of launching a custom product listing service, CustomMade.com. They detail the struggles of raising capital during the 2008 financial crisis and the challenges of transitioning from a subscription model to a more engaging marketplace for artisans. Throughout the chapter, they reflect on the persistent obstacles faced in converting user engagement into actual sales while managing the high operational costs of their venture.

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