Leadership with Sam's Club's EVP & CXO Diana Marshall

Mar 1, 2025

Diana Marshall, the Chief Experience Officer and EVP at Sam's Club, shares her journey from merchandising at Walmart to leading member experience initiatives. She discusses the importance of transforming retail media strategies for enhanced consumer engagement. Marshall emphasizes adapting to member feedback and using data-driven insights for targeted advertising. She also highlights the vital role of mentorship in leadership and the need for continual learning in the face of evolving tech trends. Innovations like the MAP program and 'Scan and Go' are showcased as game-changers in customer experience.

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Intro

00:00 • 4min

Navigating Retail Success

03:56 • 14min

Navigating Volume Growth in Inflationary Times

17:53 • 2min

Evaluating Value and Quality at Sam's Club

19:36 • 5min

Embracing Lifelong Learning in a Changing Landscape

24:55 • 2min

The Power of Mentorship in Leadership

26:53 • 5min

Innovations in Retail Leadership

32:20 • 14min

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The CPGGUYS were joined live at CES during the annual show in Las Vegas by Sam's club Chief experience officer & EVP - Diana Marshall. This is a leadership class for vendors on how to be successful at Sam's club and her own leadership of people, data and MAP. This is the first episode of Women's month. In March, we will feature the amazing female leaders who have shaped the CPG industry and Omnichannel retail.

**NOTE : at the time of this recording, Diana's title was Chief Growth Officer, and since then her role has evolved to be the first ever Chief Experience Officer for Sam's Club.**

Find Diana Marshall on Linkedin at : https://www.linkedin.com/in/diana-marshall-a089623/

Find Sam's Club on Linkedin at : https://www.linkedin.com/company/sam's-club/

Find Sam's Club online at : https://www.samsclub.com/

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys

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