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Leadership with Sam's Club's EVP & CXO Diana Marshall

The CPG Guys

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Navigating Retail Success

This chapter highlights the speaker's journey through a successful merchandising career, particularly at Walmart and Sam's Club, emphasizing collaboration and consumer insights. It discusses the integration of retail media and member data for targeted advertising, alongside plans for enhancing customer experiences through innovative strategies. The focus on loyalty and adapting to member feedback underscores the importance of data-driven decision-making in modern retail.

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