Diana Marshall
Chief Experience Officer & EVP at Sam's Club, leading member experience, marketing, and data initiatives. Previously served as Chief Growth Officer at Sam's Club and held various merchandising roles at Walmart.
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Apr 22, 2024 • 56min
Episode 58: Digital First Mindset with Sam's Club's Diana Marshall
Diana Marshall, EVP at Sam's Club, discusses digital commerce advancements. Topics include data-driven promotional strategies, AI integration, retail challenges on platforms like Amazon, and economic forecasting. Also covered are omni-commerce strategies, user engagement enhancements, and digital success at Sam's Club.
Mar 1, 2025 • 45min
Leadership with Sam's Club's EVP & CXO Diana Marshall
Diana Marshall, the Chief Experience Officer and EVP at Sam's Club, shares her journey from merchandising at Walmart to leading member experience initiatives. She discusses the importance of transforming retail media strategies for enhanced consumer engagement. Marshall emphasizes adapting to member feedback and using data-driven insights for targeted advertising. She also highlights the vital role of mentorship in leadership and the need for continual learning in the face of evolving tech trends. Innovations like the MAP program and 'Scan and Go' are showcased as game-changers in customer experience.
