The Dutch Investors #30 | AI, SaaS, and scaling from Poland | A conversation w/ the head of IR at Text S.A.
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Apr 17, 2025 Join Marcin Droba, VP of Investor Relations at Text S.A., as he shares insights from the Polish tech scene. He discusses the company's switch from live chat to a comprehensive AI suite and how Poland's unique position enhances its SaaS offerings. Marcin reveals the blend of capital efficiency and innovation that drives fast-scaling tech companies and emphasizes the significance of transparency in investor relations. He also explores the shift to remote work and its impact on the flourishing entrepreneurial landscape in Poland.
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Formula One Onboarding Analogy
- Text’s onboarding process is like Formula One: continuous updates can backfire, requiring quick fixes to maintain performance.
- They experienced a major onboarding update that initially slowed growth, illustrating the challenge of SaaS refinement.
Be Customer-Centric and Use Your Product
- Stay very close to your customers and listen to their feedback continuously to understand needs and product usage.
- Use your own product extensively to identify issues and drive improvements effectively.
AI Changes Customer Acquisition
- AI is transforming customer acquisition by shifting how people find content, reducing website visits despite increased demand.
- Text adapts by becoming active in offline channels and exploring new online acquisition platforms like ChatGPT.