The Dutch Investors AI, SaaS, and scaling from Poland | A conversation w/ the head of IR at Text S.A.
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Apr 17, 2025 Join Marcin Droba, VP of Investor Relations at Text S.A., as he shares insights from the Polish tech scene. He discusses the company's switch from live chat to a comprehensive AI suite and how Poland's unique position enhances its SaaS offerings. Marcin reveals the blend of capital efficiency and innovation that drives fast-scaling tech companies and emphasizes the significance of transparency in investor relations. He also explores the shift to remote work and its impact on the flourishing entrepreneurial landscape in Poland.
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Founders' Origin Story
- Text was founded by founders of a popular Polish financial website searching for ways to monetize online traffic via real-time customer interaction.
- They created their own live chat solution as existing options were expensive or unavailable in Poland.
Why Poland Excels in Tech
- Poland offers a hardworking and industrious workforce eager to create value and seize opportunities after communism.
- The country’s size allows companies to scale domestically before expanding globally, distinct from smaller neighboring countries.
Formula One Onboarding Analogy
- Text’s onboarding process is like Formula One: continuous updates can backfire, requiring quick fixes to maintain performance.
- They experienced a major onboarding update that initially slowed growth, illustrating the challenge of SaaS refinement.