AI, SaaS, and scaling from Poland | A conversation w/ the head of IR at Text S.A.
The Dutch Investors
00:00
Navigating the SaaS Landscape
This chapter explores a software company's transition from a traditional model to a SaaS approach, driven by strategies like 'land and expand.' The discussion delves into customer acquisition amid AI's impact on marketing and highlights challenges such as declining stock values and shifting customer demographics. It emphasizes the dual role of AI as both a risk and an opportunity, while advocating for transparent management in navigating the competitive landscape.
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