Electrify Expo’s BJ Birtwell on the ways to win EV curious consumers

BJ Birtwell, founder and CEO of a multi-city EV festival, dives into the future of electric vehicles. He discusses the shift from early adopters to mass-market consumers and how practical benefits are driving interest. Birtwell highlights the reliability issues with EV charging stations and contrasts the adoption spearheaded by the US and China. He emphasizes consumer education at expos and the engaging new approaches to auto shows that focus on direct experiences with EV technology, ensuring attendees leave informed and excited about electrification.