
Electrify Expo’s BJ Birtwell on the ways to win EV curious consumers
Shift: A podcast about mobility
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Shifting Tides in EV Adoption
This chapter explores the changing motivations behind electric vehicle purchases, transitioning from eco-consciousness among early adopters to practical benefits for mainstream consumers. It discusses the role of manufacturers like Tesla in shaping this market, as well as the challenges and opportunities for EV adoption amid political and economic factors. Additionally, the importance of consumer education and experiential learning at events like the Electrify Expo is highlighted to foster acceptance of electric mobility.
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