Electrifying the Outdoors: The EV Revolution

This chapter discusses the growth of electrification in outdoor and off-road vehicles, particularly through the Electrify Expo. It highlights the popularity of electric mobility solutions like e-bikes and scooters, while addressing consumer perceptions and media narratives surrounding electric vehicles. Additionally, it examines the interplay between government mandates, market dynamics, and the evolving landscape of the automotive industry, ultimately showcasing the expo's role in promoting electric vehicles.