Breaking B2B - B2B Marketing & Demand Generation Podcast #424 The Ultimate B2B Lead Generation Strategy in 2025
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Feb 10, 2025 In this discussion, John Stewart, Founder of Min Maxed Media, dives into effective B2B lead generation strategies. He highlights why many companies struggle with generating leads and introduces the 'seven-hour rule' for effective engagement. John emphasizes the importance of trust-building and creating multiple touchpoints similar to dating. He shares insights on addressing customer pain points, crafting clear messaging, and the value of persistence in outreach. Expect a treasure trove of strategies to enhance relationships and drive conversions.
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Dating Analogy for Lead Gen
- John Stewart shares a personal dating story to explain why B2B companies fail at lead generation.
- He compares going straight for a sale without building trust to asking someone out without conversation.
Seven-Hour Rule for Trust
- Building trust through time and multiple touch points is key for B2B lead generation.
- The Seven-Hour Rule states it takes seven hours of interaction before someone feels comfortable to proceed.
Multiple Hits Warp Time Perception
- Multiple hits across different contexts speed up trust by shifting perception of time.
- Changing locations and interaction contexts compresses the seven hours needed in lead nurturing.