#424 The Ultimate B2B Lead Generation Strategy in 2025
Breaking B2B - B2B Marketing & Demand Generation Podcast
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Mastering B2B Lead Generation through Effective Messaging and Touchpoints
This chapter focuses on the 'seven-hour rule' for lead generation, highlighting the necessity of multiple touchpoints in marketing. The discussion includes effective messaging strategies, the introduction of the 'Control Growth Framework', and the importance of shifting from self-centered to customer-oriented communication.
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