In this discussion, John Stewart, Founder of Min Maxed Media, dives into effective B2B lead generation strategies. He highlights why many companies struggle with generating leads and introduces the 'seven-hour rule' for effective engagement. John emphasizes the importance of trust-building and creating multiple touchpoints similar to dating. He shares insights on addressing customer pain points, crafting clear messaging, and the value of persistence in outreach. Expect a treasure trove of strategies to enhance relationships and drive conversions.