The HeyCreator Show

Abhishek Shah: How he Built the Psychology of Marketing Newsletter

Dec 7, 2022

56:02

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Highlights

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Episode notes

The New Phase of Recommendation Engines

02:02

Psychology of Marketing - How Did It Start?

03:07

Growth Marketing - What You Learned Right Off the Bat

02:10

Introduction

2min

How Did You Become Obsessed With Newsletters?

3min

I Was Just Sitting There Learning Like Growth Marketing Stuff

3min

B.I.V. Is a Sub-Stack, Right?

2min

Growth Marketing - What You Learned Right Off the Bat

2min

Is Twitter Owned by Twitter?

2min

Is There Anything You're Using to Pipe Information Into Your Awareness?

2min

Psychology of Marketing - How Did It Start?

3min

The Psychology of Marketing

6min

10.

How to Add Like 4,000 Subscribers in a Month

2min

11.

What's the Tech Stack That Powers That Suit?

2min

12.

Is There a Scarcity Effect?

2min

13.

You Can Do That Without Even the Gated Content

3min

14.

Is That Like What Jack Raines Is Doing Right Now?

4min

15.

Growth Hacks That Work?

2min

16.

The New Phase of Recommendation Engines

2min

17.

Grow Aggressively With Beehives Ad Network

1min

18.

How Do You Get Started Taking Sponsorships?

5min

19.

The Audience Comes First When Choosing Advertisers

5min

20.

How Do You Manage Your Ad Inventory?

2min

21.

You Know I Miss San Francisco So Much

3min

On this week’s episode, Ethan Brooks (@damn_ethan) talks to newsletter expert, Abhishek Shah (@abhishekshah173), founder of the Psychology of Marketing Newsletter and Newsletters 101. They talk about how he went from working at Beehiv to building his marketing newsletter. Abhishek also discusses his monetization strategies and tech stack for his newsletter.

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