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Abhishek Shah: How he Built the Psychology of Marketing Newsletter

The HeyCreator Show

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B.I.V. Is a Sub-Stack, Right?

B.I.V. is really interesting for a few different reasons, like they're subscription-based instead of commission based. They also have an inbuilt referral program that's very similar to morning brews referrals. So the two letters are doing like a million dollars a year, which several sub-stackers are,. You're paying like $100,000 a year for the platform.

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