2min chapter

The HeyCreator Show cover image

Abhishek Shah: How he Built the Psychology of Marketing Newsletter

The HeyCreator Show

CHAPTER

Growth Marketing - What You Learned Right Off the Bat

Growth marketing is about listening to your customers, like maybe even making friends with the people who like the early adopters or whatever. When you do that, all your users or all your early users want to like they'll push your content. So I think when it comes to growth marketing, it's very important to have a mission that aligns with your users and make other platforms seem like the enemy in some sense.

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