The Fabulist

Sales is a Team Sport

Feb 17, 2025

Tony Kadillak, Executive Producer at Versus, delves into the art of business development. He highlights the significance of each client interaction, emphasizing that sales is a team sport. The discussion covers his journey from software engineering to the creative industry and the importance of authentic relationships over mere transactions. Kadillak also shares insights from the Assembly networking event, illustrating how genuine connections can lead to future opportunities. Expect to learn how community and collaboration are key to successful creative ventures.

01:00:39

Creator website

Episode guests

Tony Kadillak

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Building lasting client relationships is essential in the creative industry, as every interaction impacts the overall experience and trust.

The Assembly networking event emerged as a vital platform for fostering connections among industry professionals, promoting collaboration amidst post-pandemic isolation.

Success in business development relies on demonstrating genuine care for clients and adapting sales strategies to meet their unique needs.

Deep dives

The Importance of Every Client Interaction

Every interaction with a client contributes to building or damaging the relationship. Engaging with clients is a form of sales, regardless of whether one desires to label it as such. This perspective emphasizes that anyone who communicates with a client — be it account managers or studio leaders — plays a crucial role in the client’s overall experience. Therefore, fostering positive engagements becomes essential to ensure fruitful long-term collaborations.

Intro

2min

Building Connections: The Assembly Experience

10min

Building Community Through Industry Connections

4min

A Journey Through Career Evolution and Lessons Learned

5min

Redefining Sales in Creative Businesses

16min

Navigating Brand Identity and Market Positioning

2min

Building Authentic Client Relationships in Sales

18min

Building Community and Momentum Post-Event

3min

What does it really take to build lasting relationships in the creative industry? In this episode ofThe Fabulist, Joel Pilger sits down with Tony Kadillak, Executive Producer of Business Strategy & Sales at Versus, to unpack the art of business development beyond just sales. From the origins of the Assembly networking event to the nuances of client relationships, Tony shares his philosophy on fostering trust, navigating industry shifts, and why every client interaction is an opportunity to build something bigger. Whether you're a studio owner, a creative leader, or just looking to level up your business game, this conversation is packed with insight, candor, and maybe even a few hot takes.

Tune in as we go beyond transactions and talk about what really sustains a career in this ever-evolving industry.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.

The Fabulist

Sales is a Team Sport

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Importance of Every Client Interaction

The Origin and Purpose of the Assembly Event

Building Relationships Over Transactions

Navigating the Sales Landscape

Evolving With the Industry

Remember Everything You Learn from Podcasts