Sales is a Team Sport
Fabulist
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Building Authentic Client Relationships in Sales
This chapter discusses the pressure faced by business owners to meet sales demands while emphasizing the need for genuine client relationships. The speakers advocate for a holistic approach to sales that prioritizes emotional connections and alignment of values within teams. By contrasting transactional sales with authentic interactions, they explore the significance of nurturing relationships for long-term success, especially in the entertainment industry.
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