Sales is a Team Sport
Fabulist
00:00
Redefining Sales in Creative Businesses
This chapter explores the true essence of sales within creative enterprises, advocating for relationship-building over transactional interactions. It emphasizes the role of business owners and team members in nurturing client connections and understanding their needs. The discussion challenges traditional views on sales roles by highlighting the importance of company-wide engagement and fostering a culture of collaboration for successful outcomes.
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