

Assertive, Not Aggressive: The Right Way to Be Heard Without Being Hated
13 snips Jun 1, 2025
Ivna Curi, an assertive communication expert and TEDx speaker, joins the discussion to debunk myths around assertiveness in the workplace. They explore the key differences between being assertive and aggressive, offering practical tips for effective communication. Curi shares the four pillars of assertiveness, emphasizing the importance of balancing confidence with warmth. The conversation includes insightful roleplays that highlight the necessity of empathy and clarity in conversations, equipping listeners with tools to engage powerfully without fear of backlash.
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Four Pillars of Assertiveness
- Assertiveness involves speaking up, respect, calm, and effectiveness.
- True assertiveness balances expressing oneself with respecting others' perspectives and maintaining calm.
Respect Language Matters
- Respect is subjective and depends on understanding the other's perspective.
- We should adapt our communication to the other person's 'respect language' to be truly respectful.
Speaking Up with "You" Statements
- Ivna's friend was hurt by a coworker deleting her slides before a CEO presentation.
- Although she spoke up, she used "you" statements that sounded accusatory, causing misunderstanding.