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Assertive, Not Aggressive: The Right Way to Be Heard Without Being Hated

Negotiate Anything

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Navigating Assertiveness with Warmth

This chapter explores the balance between being assertive and aggressive, focusing on emotional management before confrontational discussions. The speakers discuss the importance of incorporating warmth into assertive communication to foster trust and minimize negative reactions. They share personal anecdotes and emphasize the necessity of clarity, constructive requests, and the role of effective communication in maintaining healthy relationships.

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