User Research for SEO -- Craig Harkins // CoStar

Craig Harkins, Director of SEO and Content at CoStar, talks about the impact of user research and product management in enterprise SEO. User research helps you understand what your customers are looking for on your website, which can guide your content strategy and help you create the right content for them. It offers faster and more meaningful clues than traditional keyword research. Today, Craig discusses user research for SEO. Show Notes

Connect With: 

•  Craig Harkins: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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