User Research for SEO -- Craig Harkins // CoStar
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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How to Use User Research Data to Improve Your SEO
Customer service research can be a powerful tool for companies, says Craig. User research data is not something that's easily digestible by the content team or SEO team,. So there's almost like a culture or a process that needs to be built in order to get this rolling within a bigger organization and team.
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