User Research for SEO -- Craig Harkins // CoStar
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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The Importance of User Research in SEO
User research is a gateway into seeing what your customers, your leads or your traffic is seeking out on your website. It can tell you what content you should be producing, why you should be produce it. In some cases, you can get to the content you need a lot faster because some of that work may already be done for you by your customer service and support teams.
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