HBR IdeaCast Finding (and Keeping) Your Company’s Soul
Jul 30, 2019
Ranjay Gulati, a Harvard Business School professor and author, explores the essential 'soul' that successful organizations possess. He emphasizes the need for clear business intent, strong customer connections, and positive employee experiences as companies scale. Gulati discusses how maintaining these elements preserves a company's essence, especially during leadership transitions. He highlights the significance of nurturing both customer and employee experiences, using inspiring examples from companies like Apple and Netflix to illustrate how a compelling business narrative drives adaptability and engagement.
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Company Soul vs. Culture
- Ranjay Gulati discusses the concept of a company's "soul," which goes beyond superficial culture.
- It represents the core essence, purpose, and energy of an organization.
Examples of Soulful Companies
- Ranjay Gulati mentions being inspired by Steve Jobs' return to Apple, where he emphasized reconnecting with the company's soul.
- He also cites Netflix and Warby Parker as examples of companies that deliberately maintain their core values.
Three Pillars of Company Soul
- A company's soul comprises business intent, customer success, and employee success.
- These elements give meaning and purpose to the work.
