Finding (and Keeping) Your Company’s Soul
HBR IdeaCast
00:00
Cultivating Company Soul
This chapter explores the importance of nurturing both customer and employee experiences within organizations, positing that employee motivation stems from meaningful customer success. It examines strategies to maintain employee engagement and connection with clients, especially in the face of rapid company growth. Through case studies, including Micromax and a leading asset management firm, it highlights how preserving a company's core values and 'soul' is essential for sustained motivation and unique corporate culture.
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