The Soul of a Startup
Article in Harvard Business Review
Book • 2019
In 'The Soul of a Startup,' Ranjay Gulati discusses the intangible essence that drives startups, focusing on business intent, customer connection, and employee experience.
He argues that preserving these elements is crucial for maintaining a startup's innovative edge and stakeholder engagement as it matures.
He argues that preserving these elements is crucial for maintaining a startup's innovative edge and stakeholder engagement as it matures.
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Alison Beard
Finding (and Keeping) Your Company’s Soul
