The Science of Scaling GTM in the AI Era w/ Andy Shorkey (CRO, Writer)
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May 21, 2025 Andy Shorkey, CRO and Writer, dives into the evolving landscape of AI and its impact on go-to-market strategies. He discusses the importance of Ideal Customer Profiles in leveraging AI for targeted growth and efficiency. Shorkey highlights the need for collaboration between CIOs and CMOs to enhance AI adoption. He also shares insights on adapting traditional business strategies for modern challenges and streamlining legal processes for quicker contract turnaround. Tune in for a fresh perspective on scaling in the AI era!
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Meeting a Force of Nature
- Andy Shorkey met Ryder co-founder May Habib through the VC community at a key inflection point for Ryder.
- May's unique go-to-market and technical skills deeply impressed Andy, sparking rapid collaboration and growth.
Experiment with AI Tools
- Even non-technical roles must invest time to experiment with foundational AI tools like GPT to reinvent workflows.
- Carving out 25% extra time up front can yield long-term productivity gains and career resilience.
Defining ICP with Flexibility
- Ryder is a horizontal AI platform serving many verticals with a focus on mid-market and enterprise clients.
- Proactive targeting defines the ICP, but they also accept good-fit inbound customers, balancing focus and openness.
