The Science of Scaling
GTM in the AI Era w/ Andy Shorkey (CRO, Writer)
May 21, 2025
Andy Shorkey, CRO and Writer, dives into the evolving landscape of AI and its impact on go-to-market strategies. He discusses the importance of Ideal Customer Profiles in leveraging AI for targeted growth and efficiency. Shorkey highlights the need for collaboration between CIOs and CMOs to enhance AI adoption. He also shares insights on adapting traditional business strategies for modern challenges and streamlining legal processes for quicker contract turnaround. Tune in for a fresh perspective on scaling in the AI era!
33:39
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Quick takeaways
- AI is fundamentally reshaping the software ecosystem, necessitating organizations to adapt their go-to-market strategies for effective integration.
- Successful AI deployment hinges on collaborative engagement between IT and line-of-business leaders, addressing their distinct needs to enhance decision-making.
Deep dives
The Impact of AI on Business Demands
Current business demands are pushing CIOs and heads of AI to manage increasing backlogs, with many organizations recognizing the pivotal role of AI in transforming their operations. Companies are struggling to maintain the necessary velocity to align with these demands, prompting the need for effective implementation of AI-driven solutions. The integration of native AI products into the market presents both a challenge and an opportunity as organizations strive to keep pace with the evolving technology landscape. A strategic focus on AI can alleviate pressure and enhance efficiency across various business functions.
