Andy Shorkey

Andy Shorkey, CRO and Writer, dives into the evolving landscape of AI and its impact on go-to-market strategies. He discusses the importance of Ideal Customer Profiles in leveraging AI for targeted growth and efficiency. Shorkey highlights the need for collaboration between CIOs and CMOs to enhance AI adoption. He also shares insights on adapting traditional business strategies for modern challenges and streamlining legal processes for quicker contract turnaround. Tune in for a fresh perspective on scaling in the AI era!