GTM in the AI Era w/ Andy Shorkey (CRO, Writer)
The Science of Scaling
00:00
Navigating CIO-CMO Dynamics in AI Sales
This chapter explores the intricate relationship between CIOs and CMOs in the context of AI platform implementation within large enterprises. It emphasizes the evolving sales dynamics, including the challenges of technological complexity and the need for effective collaboration to enhance AI adoption. Additionally, the chapter discusses how AI integration is transforming sales strategies and enhancing customer engagement throughout the sales process.
Transcript
Play full episode
