The Boring Ecom Podcast Boring E-commerce Law 101 With Rob Freund
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Dec 18, 2024 Rob Freund, a former big law litigator specializing in advertising and e-commerce law, reveals the secrets of legal compliance in e-commerce. He discusses major pitfalls that can lead to devastating lawsuits, including deceptive pricing and subscription model issues. Freund shares eye-opening real-life examples of brands facing multi-million dollar settlements. He also explores the complexities of influencer marketing and the legal ramifications of customer reviews, offering actionable advice to help businesses avoid costly mistakes.
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Boohoo Settlement
- Boohoo paid over $200 million to settle a deceptive pricing lawsuit.
- This highlights the potential consequences of misleading discounts.
California's 90-Day Rule
- Adhere to California's 90-day rule for advertising sales.
- Ensure the former price was the prevailing market price for at least 46 of the past 90 days.
New York Times Font Size Lawsuit
- The New York Times faced a lawsuit for not using bold font for subscription terms as required by North Carolina law.
- This emphasizes the importance of adhering to specific legal requirements.