Ever wonder how the biggest DTC brands stay out of legal trouble? Former big law litigator Robert Freund pulls back the curtain on the most common legal pitfalls that can bankrupt e-commerce businesses. From deceptive pricing lawsuits to subscription nightmares, Freund shares real stories of brands that got hit with multi-million dollar settlements and practical tips to protect your business. Whether you're running flash sales, working with influencers, or managing customer reviews, this episode is packed with actionable advice to keep your brand legally compliant.
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Timestamps
(03:08) Rob's Journey from Big Law to E-commerce
(07:49) Common Legal Issues in Advertising
(16:05) Why Your Subscription Model Could Get You Sued
(29:15) Influencer Marketing
(38:30) The Right (and Wrong) Way to Handle Reviews
(42:33) Essential Legal Protection for Your Brand
(46:32) How to Work with Rob
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