Ever wondered how brands like Feastables turn first-time buyers into superfans? Join Richie Mashiko (She's Birdie) and Joe Siegel (Feastables) as they spill the tea on retention marketing - from building killer email flows to creating Discord communities that actually work. No fluff, just actionable strategies that have helped scale multiple 8-figure brands. Whether you're just starting out or looking to level up your retention game, this episode packs everything you need to know about keeping customers coming back for more. Plus, hear the embarrassing story of how Feastables accidentally gave away 99% discounts on Black Friday (and lived to tell the tale).   Thank You To Our Sponsors For a demo of Rivo, visit rivo.io and let them know we sent you. For 90 days of free AfterSell, visit aftersell.com/boring-podcast.   Timestamps (02:54) Show Intro & Host Backgrounds  (06:24) Retention Marketing Fundamentals (8:53) Retention Checklist: Tools and Software (13:55) Email Marketing Strategy (25:07) SMS Marketing & Cost Considerations  (29:00) Advanced Tactics (37:38) Building a Retention Team (43:51) Beyond Email & SMS (45:50) Customer Research Deep Dive  (53:33) Episode Wrap-up   Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.

Ever wondered if your CRO agency is actually full of sh*t? Shane Rostad, the self-proclaimed 'anti-CRO CRO God,' drops truth bombs about what really moves the needle in conversion rate optimization. From why performance guarantees are red flags to the actual impact of post-purchase revenue, Shane keeps it real about what works and what's just fancy data storytelling. Plus, find out why your ad creative probably matters more than your website changes, and why most brands don't actually need a CRO expert (even though Shane is one).   Thank You To Our Sponsors For a demo of Rivo, visit rivo.io and let them know we sent you. For 90 days of free AfterSell, visit aftersell.com/boring-podcast.   Timestamps (02:55) Shane's Background and Expertise (04:38) CRO Testing Insights (11:45) Auditing and Improving Brand CRO (16:28) Running Effective Experiments (23:20) The Truth About CRO Agency Performance Guarantees  (32:58) The Misleading Nature of ROI Calculations (40:25) The Impact of Creative and Ad Accounts on Conversion Rates (44:20) The Role of Offer Testing in CRO (51:00) Final Thoughts and Where to Find More Information   Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.

Want to know how to actually build a profitable e-commerce brand without raising VC money? Richie breaks down exactly how Birdie grew from zero to 8-figures with just three full-time employees. Learn why most brands overcomplicate their marketing channels, how to negotiate better vendor terms instead of taking expensive loans, and why that fancy marketing hire might be hurting your bottom line. With candid stories (including a $60K podcast ad fail) and practical frameworks, this episode is your playbook for scaling smart.   Thank You To Our Sponsors For a demo of Rivo, visit rivo.io and let them know we sent you. For 90 days of free AfterSell, visit aftersell.com/boring-podcast.   Timestamps (02:57) Birthday celebrations and introductions  (04:34) Birdie's origin story and early days  (06:38) Transitioning from marketing to finance (13:34) Key rules for building profitable businesses  (18:52) Channel strategy and marketing focus  (28:41) Smart financing strategies for growth  (31:40) Team structure and hiring philosophy (35:36) International hiring and resource optimization  (37:24) Final thoughts and key takeaways   Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.  

Rob Freund, a former big law litigator specializing in advertising and e-commerce law, reveals the secrets of legal compliance in e-commerce. He discusses major pitfalls that can lead to devastating lawsuits, including deceptive pricing and subscription model issues. Freund shares eye-opening real-life examples of brands facing multi-million dollar settlements. He also explores the complexities of influencer marketing and the legal ramifications of customer reviews, offering actionable advice to help businesses avoid costly mistakes.

From nuclear science to running subscriptions at one of America's fastest-growing smart home companies - Matt Van Swol's journey is anything but boring. In this episode, he breaks down the exact strategies Wyze uses to convert hardware buyers into loyal subscribers (including the app features that drive 75% of subscription sales). Plus, Joe and Richie dig into how these tactics can work for DTC brands. Whether you're struggling with churn or just starting with subscriptions, this episode is packed with actionable insights you can implement today. Follow Matt on X.   Thank You To Our Sponsors For a demo of Rivo, visit rivo.io and let them know we sent you. For 90 days of free AfterSell, visit aftersell.com/boring-podcast.   Timestamps (02:40) Intro & Matt's Wild Journey from Nuclear Science to Ecom  (09:05) The Subscription Problem: Why People Hate Recurring Payments  (09:58) Inside Wyze's Subscription Strategy  (14:15) The App-First Approach: Converting Users to Subscribers  (24:07) TikTok Shop and Subscription Conversions (26:43) Tackling the Biggest Challenge: Customer Churn  (38:40) Tech Stack Deep Dive  (42:54) The Great Debate: Subscription vs One-Time Purchase  (49:03) Customer Communication Strategies  (53:45) Conclusion and Final Thoughts   Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.

Think Amazon will kill your DTC sales? Think again. In this episode, we're breaking down the actual playbook that took She's Birdie from $1M to 8-figures on Amazon. Our guest Mark Lathrum shares the boring-but-effective strategies he's used to scale multiple brands past $100M on Amazon - from inventory planning and pricing strategy to protecting your brand from international sellers. No fluff, just practical tactics you can implement today.   Thank You To Our Sponsors For a demo of Rivo, visit rivo.io and let them know we sent you. For 90 days of free AfterSell, visit aftersell.com/boring-podcast.   Timestamps (02:45) Intro and Mark's Background  (07:33) What Products Work Best on Amazon  (11:48) DTC vs Amazon Strategy  (17:57) Dealing with Counterfeiters and Resellers  (25:00) Marketing Tools and Advertising Options  (29:07) Amazon DSP and Advanced Marketing  (32:48) Product Page Optimization  (36:47) Conclusion and Final Thoughts (40:13) Prime Day Analysis and Performance  (45:49) Future Outlook and Q4 Planning   Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.

Looking to finance your ecom brand but drowning in options? Drew Fallon cuts through the noise with straight talk about what actually works. After taking Mad Rabbit from zero to $60M and reviewing 60+ brands at Iris, Drew exposes common financing myths and shares what smart founders do differently. Get actionable insights on merchant cash advances, asset-backed loans, and why the 'best' financing option might surprise you. Essential listening for any brand thinking about raising capital.   TIMESTAMPS  (00:00) Introduction  (03:00) Drew's Journey: From Dropshipping to Investment Banking  (05:36) Why Traditional Growth Models Stopped Working (06:30) Transition to Iris and Market Insights  (11:12) Debt vs Equity: The Complete Breakdown  (18:03) Merchant Cash Advances: The Misunderstood Option  (22:57) Asset-Backed Loans: What No One Tells You  (31:07) Bank Lines of Credit: When They Make Sense  (34:38) The Truth About SBA Loans  (35:52) Three Things to Never Do When Financing  (40:06) Credit Card Products: Myths vs Reality  (43:12) Closing Thoughts and Contact Information   Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation. You can also follow Drew on X.

Want to know how the big dogs run growth at 9-figure brands? Connor Rolain, Head of Growth at HexClad, spills the tea on everything from sweepstakes campaigns to Black Friday strategy. No bs, just real tactical advice on scaling e-commerce brands, managing growth teams, and finding your next big win. Whether you're doing $1M or $100M, this episode is packed with actionable insights you can steal for your brand.   Thank You To Our Sponsors For a demo of Rivo, visit rivo.io and let them know we sent you. For 90 days of free AfterSell, visit aftersell.com/boring-podcast.   Timestamps (00:00) Introduction  (03:49) Connor's background  (09:25) What makes a good Head of Growth  (14:50) Deep dive: HexClad's sweepstakes campaign  (21:18) How to choose which growth tactics to pursue  (28:10) Strategic frameworks for different business stages  (35:22) Taco Bell's innovative pricing strategy  (41:00) Black Friday and holiday sales strategies  (45:34) Final words of wisdom for founders   Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.

Ready to turn Black Friday into your biggest revenue day ever? Joe breaks down the exact framework that generated millions for Feastables - from crafted offers that actually convert to preventing those dreaded stockouts. No fluff, just actionable strategies on inventory planning, SMS campaigns that print money, and how to keep your sanity when shit hits the fan. Whether you're doing $10k or $10M in sales, this episode is your blueprint for Black Friday dominance.   Timestamps (02:35) Why Most Black Friday Strategies Fail (05:48) The Feastables Case Study (08:41) The "Keep It Simple" Framework for Offers (13:58) Never Run Out of Stock Again: Inventory Mastery (19:04) The Perfect Sale Duration (It's Not What You Think) (30:09) The Email & SMS Gameplan (36:49) Paid Media: When to Scale, When to Pull Back (40:44) The Cash Flow Strategy Nobody Talks About (44:52) Keeping Your Sanity During Black Friday (40:05) Post-Game Analysis: Learning From Wins & Losses   Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.

Welcome to The Boring Ecom Podcast! In this introductory episode, meet your hosts Richie Mashiko (Head of Growth at She's Birdie) and Joe Siegel (Head of E-commerce at Feastables) as they explain why they're diving into the 'boring' side of e-commerce. Fed up with the endless content about ads and marketing, Richie and Joe are here to unpack the critical but less-discussed aspects of running successful e-commerce brands. From finance and operations to supply chain and hiring, they're tackling the unglamorous work that happens beneath the surface - the parts of the iceberg you don't see on Twitter. Whether you're just starting in e-commerce or looking to scale your brand, this podcast aims to be your resource for understanding the nuts and bolts of building sustainable e-commerce businesses. Join these industry veterans (and best friends) as they break down complex topics with practical insights and a healthy dose of humor. Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.