The Boring Ecom Podcast Vibe Marketing 101 With Jacob Posel (AI Expert)
Apr 22, 2025
In this exciting discussion, Jacob Posel, an AI engineer and viral Twitter sensation, explores the groundbreaking concept of vibe marketing. He unveils how brands can leverage multimodal AI to create stunning ads without a design team. Jacob shares tips on prompting techniques and why starting fresh chats is crucial for optimal outcomes. The conversation dives into the transformative potential of AI in marketing, the new business models it unlocks, and the future of UGC. Get ready to master AI and revolutionize your marketing strategy!
AI Snips
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Transcript
Episode notes
AI Power Without Skill
- Many people have powerful AI tools but still don't know how to use them effectively.
- Gaining real business value from AI requires learning beyond basic usage.
Vibe Marketing Defined
- Vibe Marketing is creating brand assets using AI through prompts without needing specialized teams.
- This evolution empowers anyone to produce creative marketing materials easily and cheaply.
Use Multiple Reference Images
- Use multiple reference images to improve consistency and output quality in AI-generated ads.
- Best practices like image referencing and JSON design representation greatly enhance reliability.