Today, we’re joined by AI engineer and viral Twitter phenom Jacob Posel for a deep dive into what he calls vibe marketing—the art of using multimodal AI to generate brand-ready images, ads, and creative direction… without a design team.
Jacob breaks down why the future of ad creation will be prompted, not Photoshopped—and how the brands who learn to speak AI will outpace those still stuck in Figma. He shares his firsthand lessons from prompting thousands of ads, explains how to manipulate reference images for better output, and reveals why iterating in the same chat is a fatal mistake most people make.
We also get into the bigger picture—the business models this tech unlocks, how creators can sell their likeness as training data, and why the next AI gold rush might be in evaluation layers, not generation tools.
If you’ve been overwhelmed by AI or unsure where to start, this episode will flip the switch—and give you the practical tools to use AI every day like a superpower.
Key Topics:
(02:11) Why Most People Still Suck at Using AI
(06:53) What “Vibe Marketing” Actually Means
(11:07) Image Prompting Best Practices & Pitfalls
(16:22) Why Your Edits Should Always Start a New Chat
(21:31) The Role of AI Intuition in the Modern Workforce
(33:44) Recreating a High-Converting AG1 Ad with AI
(43:10) The Future of Ads, AI Models, and Business Models
(50:01) Why Selling Likeness Might Be the New UGC
(55:02) Jacob’s #1 Piece of Advice for Mastering AI
Thank you to our sponsors:
Follow Joe (X | LinkedIn) and Jacob for more e-commerce insights and to join the conversation.
