Boring E-commerce Law 101 With Rob Freund
The Boring Ecom Podcast
The Evolving Landscape of Influencer Marketing
This chapter delves into the future of influencer marketing, highlighting concerns about its potential ineffectiveness by 2025 due to consumer fatigue and regulatory changes. It argues that despite these challenges, influencer marketing still holds value, akin to word-of-mouth advertising, and underscores the necessity for brands to implement monitoring and compliance strategies.
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