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The Creator Spotlight Podcast
Ep. 49: The best time to be a writer is NOW ft. Leigh Stein
Mar 13, 2025
Leigh Stein, a six-time author and cultural critic, shares her insights on navigating the modern writing landscape. She argues that now is the best time to be a writer, emphasizing the need to view art as a product. Stein discusses the impact of platforms like TikTok and BookTok on the literary world and advocates for destroying the stigma around self-publishing. She also delves into creating shareable content, the evolving dynamics of the creator economy, and offers valuable advice for aspiring writers.
56:06
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Quick takeaways
- In the current creator economy, writers must adopt a business mindset, treating their art as a product to attract audiences effectively.
- The diminishing traditional gatekeeping in publishing allows diverse voices to emerge, empowering writers to connect directly with their audiences across platforms.
Deep dives
Attention as a Limited Resource
Attention is framed as a finite resource that creators must earn through their work and engagement. In the current creator economy, writers are encouraged to adopt a business mindset, seeing their art as a product rather than a precious endeavor. This perspective suggests that creators need to be strategic and proactive in attracting and retaining their audiences, accepting that attention must be competed for and cultivated. Acknowledging this reality can help writers navigate the challenges of visibility and market saturation.
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