Adapting Content Strategies for Diverse Audiences

This week Francis is joined by six-time author, cultural critic and book publishing coach, Leigh Stein. Leigh is also the creator of the newsletter Attention Economy.

Attention Economy: https://leighstein.substack.com/

Leigh's Website: https://www.leighstein.com/

00:00 Leigh's prolific content output

01:43 Is now the best time to be a writer?

04:38 Defining 'writing vs creating'

08:47 The art is the product

16:45 Does form come before content?

20:25 TikToks instability and the importance of BookTok

23:09 Leigh's journey through the literary world

27:25 We're influencing, not influencers

34:54 Writing 'Attention Economy'

40:52 How to make your content shareable

42:54 Destroying the stigma of self-publishing

45:55 The magical portal to likeminded people

48:54 Leigh's upcoming projects

52:27 Advice for other creators