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The McKinsey Podcast
Analyzing the CEO–CMO relationship and its effect on growth
Mar 7, 2024
CEOs and CMOs must align for marketing success, but a strategic disconnect persists. Author Karin M. Reed shares tips for effective virtual meetings. Podcast explores CMOs as growth unifiers, challenges in CEO-CMO relationship, and strategies for remote meetings.
19:03
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Quick takeaways
- CEOs must collaborate closely with CMOs for successful marketing plans.
- Marketing roles are evolving with titles like Chief Growth Officer and Chief Digital Officer emerging.
Deep dives
The Value of CEOs and CMOs Collaboration
CEOs and CMOs who collaborate effectively can drive significant growth for their companies. Companies with strong CEO and CMO partnerships are two and a half times more likely to achieve over 5% growth. Challenges faced by CEOs and CMOs include defining the marketing role within the strategy, understanding modern marketing capabilities, and measuring the impact of marketing activities on business outcomes.
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