The McKinsey Podcast Analyzing the CEO–CMO relationship and its effect on growth
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Mar 7, 2024 CEOs and CMOs must align for marketing success, but a strategic disconnect persists. Author Karin M. Reed shares tips for effective virtual meetings. Podcast explores CMOs as growth unifiers, challenges in CEO-CMO relationship, and strategies for remote meetings.
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CMO-CEO Relationship and Growth
- Companies with strong CEO-CMO relationships are 2.5 times more likely to grow over 5%.
- Challenges include defining marketing's role, understanding modern marketing, and measuring impact.
CEO-CMO Vision Disconnect
- 90% of CEOs believe they understand marketing's purpose, but only 50% of CMOs agree.
- This misalignment highlights a critical communication gap in leadership.
Evolving Marketing Roles
- Traditional marketing roles are fragmenting with titles like Chief Growth Officer and Chief Digital Officer emerging.
- Less than 40% of Fortune 500 companies have a CMO or customer officer at the C-suite level.