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4min chapter
Analyzing the CEO–CMO relationship and its effect on growth
The McKinsey Podcast
Navigating Challenges in CEO-CMO Relationship and Marketing Evolution
Addressing the challenges of CEOs without marketing backgrounds, this chapter explores how CMOs can educate them on innovation and marketing priorities without overwhelming them. It also delves into the evolving marketing landscape, advocating for transparent demonstration of marketing's impact and investment even in difficult times.
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