AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
7min chapter
Analyzing the CEO–CMO relationship and its effect on growth
The McKinsey Podcast
Evolving Role of CMOs in Modern Marketing Landscape
The chapter delves into the changing dynamics of Chief Marketing Officers (CMOs) in light of the evolving marketing landscape, including the fragmentation of traditional roles, emergence of new titles like Chief Growth Officer, and the importance of data analytics. It emphasizes the significance of CMOs as aggregators who bridge the gap between CEOs' vision and effective marketing strategies.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode