Analyzing the CEO–CMO relationship and its effect on growth
The McKinsey Podcast
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Evolving Role of CMOs in Modern Marketing Landscape
The chapter delves into the changing dynamics of Chief Marketing Officers (CMOs) in light of the evolving marketing landscape, including the fragmentation of traditional roles, emergence of new titles like Chief Growth Officer, and the importance of data analytics. It emphasizes the significance of CMOs as aggregators who bridge the gap between CEOs' vision and effective marketing strategies.
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