Summary of the Podcast Episode

In this episode of the B2B Revenue Vitals podcast, host Chris Walker interviews a guest about their experience starting a consulting agency and scaling it to a successful level. The guest shares insights on the challenges and lessons learned along the way, emphasizing the importance of tangible experience, building a personal brand, and having a network of trusted connections. They also discuss the significance of marketing as a strategy in B2B companies and how it can drive revenue and growth. The guest highlights the value of using their own money to learn marketing skills and gain insights into business operations. They stress the need for series A companies to focus on holistic go-to-market KPIs and properly evaluate marketing spend ROI. The guest also provides advice for those considering starting their own agency, emphasizing the importance of building tangible skills and expertise, having a network of trusted connections, and establishing a personal brand on platforms like LinkedIn. Finally, the guest shares their experience transitioning from being the face of the company to attracting and retaining top talent, creating a talent destination, and focusing on building a company rather than just being the founder.