In-house or Outsourced: Managing Paydance

Chris Walker joins Chris Roche on the Acronym Podcast to discuss his transformative journey from his roots in electrical engineering to the echelons of B2B marketing entrepreneurship. Tune in as Chris delves into the trials and triumphs of the first twelve months at the helm of Refine Labs, offering inspiring insights for marketers aspiring to venture into the entrepreneurial landscape.

Throughout the conversation, Chris highlights the importance of aligning go-to-market strategies with changing B2B dynamics and the role of marketing as a comprehensive business strategy. He also touches upon the pivotal moments when he opted to channel his marketing expertise into a standalone venture and the methodologies that allowed him to outpace traditional employment returns in a mere 90 days. The episode is a treasure trove of wisdom for marketers looking to make their mark in the realm of consulting and agency growth.