

"I Don't Care What Your Goals Are": The Counterintuitive Coaching Method That Works
Sep 10, 2025
Join Spencer Nix, a former CrossFit seminar staff member and competitive bobsledder, as he uncovers transformative coaching techniques centered on behavioral change. He emphasizes the importance of motivational interviewing, focusing on clients' emotions rather than rigid goal-setting. Discover how understanding emotional readiness can enhance client relationships and lead to sustainable change. The discussion also dives into the 'minimum effective dose' for transformation, highlighting the power of purpose and personal storytelling in the coaching journey.
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Expertise Alone Won't Guarantee Change
- Fitness expertise alone rarely produces lasting change in clients.
- Coaching requires intentional conversations about adjacent territories of health.
Use Motivational Interviewing First
- Use motivational interviewing to put the client front and center and elicit emotion.
- Ask open-ended questions and reflect back what you hear to deepen the conversation.
Prioritize Their Why Over Their Stated Goal
- Don't fixate on clients' stated goals; discover what they truly want instead.
- Repeat and reflect their answers to confirm and deepen their real motive.