The Town with Matthew Belloni
The Secret Recipe For an Indie Horror Hit
Oct 15, 2024
Chris McGurk, CEO of Cineverse and a veteran of the film industry, discusses the explosive growth of indie horror films like 'Terrifier 3'. He shares marketing strategies that turn low-budget films into hits, including innovative tactics that build dedicated fanbases. The conversation touches on targeting Hispanic audiences and how AI is reshaping content discovery for independent filmmakers. McGurk also reveals insights on financing and the challenges indie studios face in a competitive market. Prepare for a thrilling dive into the indie horror phenomenon!
33:28
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Quick takeaways
- The significant box office success of low-budget horror films like Terrifier 3 illustrates the rising viability of indie horror in today's market.
- Cineverse's innovative marketing strategy, utilizing digital engagement and targeted promotions, exemplifies how indie films can maximize audience impact.
Deep dives
Terrifier 3's Box Office Success
Terrifier 3 made a significant impact at the box office by earning $19 million during its opening weekend, surpassing expectations and beating Joker 2, which saw a historic 81% drop. This film stands out as the second-largest opening for a horror movie this year, achieved with a relatively low budget of only $2 million and an additional $500,000 for marketing. The success can be attributed to the rising trend of low-budget horror films drastically outperforming their production costs when they resonate with audiences. This pattern reflects the ongoing popularity of indie horror films, which have become increasingly viable for both filmmakers and distributors.
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