The Secret Recipe For an Indie Horror Hit
The Town with Matthew Belloni
Strategic Marketing and Audience Expansion in Indie Horror
This chapter explores the strategic marketing and acquisition efforts behind 'Terrifier 2' and its predecessor, focusing on how Bloody Disgusting helped cultivate a dedicated fanbase. It highlights the tactical positioning of Art the Clown as a modern horror icon and the innovative promotional strategies that contributed to the films' box office triumph.
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