Strategic Marketing and Audience Expansion in Indie Horror

Matt is joined by Cineverse CEO Chris McGurk to talk about the rise of independently financed horror movies and how to turn a low-budget film into a bona fide hit. They talk about the indie horror marketing playbook and whether the recent boom in low-budget horror is a fluke or a trend (02:28). Later, Matt makes a prediction about the future of Legendary Pictures (23:08).

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Host: Matt Belloni

Guest: Chris McGurk

Producers: Craig Horlbeck and Jessie Lopez

Theme Song: Devon Renaldo

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