Chris McGurk, CEO of Cineverse and a veteran of the film industry, discusses the explosive growth of indie horror films like 'Terrifier 3'. He shares marketing strategies that turn low-budget films into hits, including innovative tactics that build dedicated fanbases. The conversation touches on targeting Hispanic audiences and how AI is reshaping content discovery for independent filmmakers. McGurk also reveals insights on financing and the challenges indie studios face in a competitive market. Prepare for a thrilling dive into the indie horror phenomenon!