4min chapter

The Town with Matthew Belloni cover image

The Secret Recipe For an Indie Horror Hit

The Town with Matthew Belloni

CHAPTER

Intro

This chapter examines the unexpected box office success of the indie horror film Terrifier 3, which topped charts with $19 million. It highlights the growing trend of low-budget horror films and the marketing prowess of Cineverse in enhancing their appeal, especially through the character of Art the Clown.

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