The Long Game

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How to Break Through the Noise in Marketing with Brian Honigman

Jul 14, 2022

53:20

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INSIGHT

Education As The Career Thread

Brian Honigman says education is the thread across his diverse career and work.
He uses teaching and writing to simplify and communicate marketing expertise to clients and students.

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ADVICE

Build Credibility By Teaching

Teach or publish to add credibility when consulting and competing for attention.
Use third-party credentials like university teaching to show you know your stuff.

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INSIGHT

Trends Are Starting Points Not Blueprints

Marketers often live in a bubble and overapply trends from big brands to every organization.
Treat trends as starting points and adapt them to your unique customers and constraints.

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What Motivated You to Be a Marketing Consultant?

04:18 • 3min

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Teaching Is a Great Way to Get Out of the Ivory Tower

07:10 • 4min

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Teaching in a Social Mediate Course

11:21 • 4min

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Teaching at a Guatemala University

15:25 • 3min

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I've Been Working With Nato Ah in an Educational Capacity - How Did That Come About?

18:02 • 3min

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How to Break Into the Saturated Marketing Channels?

20:47 • 5min

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Using Different Personas for Non Profits

25:30 • 3min

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Byer Personas, Donor Persona, Don't Talk in That Language

28:10 • 4min

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Is There a Community of Emerging Designers?

32:38 • 2min

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What's Your Long Game?

Is Your Business Scalable Without You?

39:39 • 3min

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How Do You Spend Your Time Outside of Work?

42:56 • 3min

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I'm in Seasons, You Know, It's Easy to Be Lazy

46:04 • 2min

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How Do You Know if You're Overnight Success?

47:49 • 2min

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It's Ok To, You Know, Not Fail Privately

50:07 • 3min

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The consultant industry is incredibly competitive. You have to contend with other consultants, marketing agencies, and various organizations. So what can you do to stand out and come across as credible?

Brian Honigman, a marketing consultant based in Philadelphia, recommends gaining experience in a variety of marketing sectors to increase your credibility.

Brian has taught as an adjunct professor at multiple universities and also works with technology companies, media brands, and NGOs to earn them meaningful results with digital marketing, social media, and content marketing.

In this episode, Brian chatted with us about the importance of diversifying your clients, how to follow trends, and why you shouldn’t overload your work schedule.

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