3min chapter

The Long Game cover image

How to Break Through the Noise in Marketing with Brian Honigman

The Long Game

CHAPTER

Using Different Personas for Non Profits

Yi, i love the idea of majust immediately riting off some tactic or strategy because, oh, we can't do but rather looking at other industries and maybe competitors. And learning about how they are doing marketing and what you can try. I love to hear about an example, if a situation where your learnings across one sector or industry applied to a completely different industry. If there's a specific project or campaign that illustrates that he so wert, i worked with big tech company last er, a that's pretty good at marketing already. tom very succinctly defined different personas for the customers thay are going after.

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